Gymbox
A gym with a live DJ, neon lights and people chucking massive heavy balls off the walls (witnessed when we visited once). It’s for the hard core gym goers, so we wanted to show it how it is. People looking ‘broken/destroyed’ after a workout at Gymbox. Joey L shot the campaign with models plucked from the real Gymbox clientele, whilst our client was doing push ups on the shoot (for real).